India: Amul To Launch Tea Brand
By Andrew Gadsden
February 5th, 2010Posted in Indian Tea Industry
Amul Packaging
Amul, the largest food company in India, is adding a tea brand to its range.
Amul, which already dominates India’s food industry with a range of products that includes milk, ice cream, butter, milk shake, margarine and chocolate among many others, is already selling 50 tonnes of tea a month to its milk producers.
The Amul brand is owned by the Gujurat Co-operative Milk Marketing Federation.
Federation Chairman Parthi Bhatol said, “Without spending a single penny on marketing, we have been selling 50 tonnes of tea every month to farmers in the Manaskantha district through our existing network for the past seven years.
“We procure tea auctioned in Assam through our agent, package it at our dairy and supply directly to our milk societies. In turn, they sell it to milk producers. We now plan to scale it up for a larger market.”
Amul has access to 320,000 farmers in Gujurat, which will make its entry into this competitive rural market considerably easier.
Contact Andrew Gadsden at andrew@allabouttea.co.uk
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