“They say that retail is detail. We have paid careful attention to every detail of our retail tea offering. We have bold, attractive products that stand out on the shelf, with an attractive profit margin and relentlessly efficient service.”
—Andrew

Retail

What we offer the independent retailer.

We offer to place in your store a very smart, chrome-finished retail display stand at no cost. You only pay for the tea. We will manage the stand for you and top it up regularly, replacing poorer performing teas with alternatives and backing the winners so that your precious retail space is earning its keep. The stands come in several sizes and are of the gridwall type. They can be free-standing on T- or L-shaped feet (ie for one or two-sided use), with Euro-type prongs and hanging tabs for prices. We can also supply brackets for securing the stands to the wall. We provide sales support in the form of signage, leaflets, special offers - and training for your staff if you wish. This is an instant, no-fuss way to exploit the surge in interest in good tea at minimal cost.

What we offer larger buyers.

We will meet your requirements regarding timed delivery slots, margin and reliability. Our award-shortlisted branding is fresh, modern, striking and unique.

Tea is a mature and competitive category.

Looking at the supermarket shelves today it is difficult to see how space can be made for a new tea brand. The category is competitive and seemingly saturated, and dominated by a small number of major brands. So how can you as a retailer, whether large or small, achieve the apparently impossible and increase sales/margin with a new tea product?

What is fascinating about tea in the shops today is that there are only really 2 products.

Lack of innovation in a sea of sameness.

One is the established tea bag brands, along with own label.  One assumes that these brands have total dominance of the market, though it is worth noting that the relative position of the major brands has changed markedly in recent years.  Some relative upstarts are gaining significant market share at the expense of a couple of famous names. These teas are of moderate quality and there is not a huge amount to choose between them, except for the names, which command extraordinary and deeply emotional loyalty on the part of the consumer.

Premium and speciality teas

The second is the "premium" teas. These include the fruit and flavoured teas, and expensive and beautiful cartons containing small quantities of what must surely be premium tea. Generally they have been blended and packed by a contractor and the company marketing the tea acts as a brand manager and marketing organisation.

Proper tea has disappeared in the last 50 years.

What there is not very much of is real tea, sensibly but fairly priced, which offers the true tea flavour to the average consumer in an unpretentious, format. It seems that at the same time as every other category is working hard to satisfy an increasingly discerning public, the tea trade has managed to get away with doing what it has always done - gradually, under pressure from buyers with short term career goals in mind, to reduce their blend quality. Hence we can reduce the burgeoning number of brands to our 2 categories, which we may characterise as cheap vs expensive - with surprisingly little difference in quality.