“We dug deep into the supply chain and process of distributing tea and created the most sophisticated online system for ordering tea in a backward looking sector – a global tea platform”
—Moving Brands

The Dieline

22 February 2011

The Dieline is "The world's #1 packaging design website".

The Dieline defines and promotes the world's best packaging design.

Established in early 2007, The Dieline is dedicated to the progress of the package design industry and its practitioners, students and enthusiasts. Its purpose is to define and promote the world’s best packaging design, and provide a place where the package design community can review, critique and stay informed of the latest industry trends and design projects being created in the field.

The most visited website on package design in the world

The Dieline has quickly grown into the most visited website on package design in the world, and has become the voice of the industry. The Dieline’s first book on Package Design, “Box, Bottle, Bag” was released by HOW Books in early 2010, and has quickly become the #1 selling package design book on Amazon. In 2009 The Dieline launched The Dieline Awards, a worldwide package design competition devoted exclusively to the art of brand packaging, further promoting the field. In 2011 The Dieline kicks off the first annual The Dieline Package Design Conference & Expo - Presented by HOW.

Moving Brands talk about the identity design.

"The results of the new All About Tea identity have been astonishing. Our feedback from the client was beyond what could be expected. A few quotes that express this sentiment: The firm has changed massively for the better since changing the packaging, labels, letterheads, etc. We are now able to feel proud of what we send out. It changes the way we think about the business and thus the way we present it and ourselves to the outside world. Everyone at All About Tea loves the new look and is excited about what it means for us as a business. Our customers and prospects are also responding very positively with larger customers coming to us now. We dug deep into the supply chain and process of distributing tea and created the most sophisticated online system for ordering tea in a backward looking sector – a global tea platform. The new identity has lowered operating costs through changes to packaging and labeling, streamlined prcesses, increased demand and brought a sense of loyalty and pride to those within the company."